VW Assistant Research

Confidential / not published

Images show publicly available content - courtesy of the Volkswagen, Amazon.

context

Voice assistants and their avatars represent the most direct interaction with AI, and the automotive industry is competing with mobile device manufacturers to establish their avatars in the market.

The Volkswagen Research & Development team tasked us with investigating how users perceive the AI assistant’s operation beyond their own ecosystem.

In this relatively small project, I led a team of UX Designers as we gathered insights on the current state of assistant ecosystems. This research served as the foundation for creating and user testing a service blueprint and its visible interface.

Note that this project is confidential and not published. All images are publicly available placeholders. For further details, feel free to reach out.

Core info

2024 - 3 months, for Volkswagen Research & Development
My roles included Project Lead, SCRUM Master, UX Research, UX Design

achievements

Created a comprehensive competitor map of car and mobile assistants across ecosystems (mid-2024).

Engaged key stakeholders within Volkswagen Group to identify relevant overlaps.

Developed two concepts addressing user needs, business opportunities, and technical feasibility.

Conducted one qualitative user testing to assess UX, technical requirements, and business models for the next genernation of VW AI interactions.