Friedrich Söllner

Thanks for coming to my online portfolio! I'm Friedrich "Freddie" Söllner, a German UX Designer with a full-grain set of creative expertises.

Working in the automotive industry for the last 6+ years, most of my work is confidential and not published. Feel free to reach out for more insights on any of the shown pieces.

about
Experience

14+ years in Interaction Design and Product Design
6+ years in automotive UX/UI and UX Research
3+ years in Project Management

about

Working in Volkswagen's international concept design mindhive, the VW Future Center, strengthened my user-centered design advocacy, all while deepening my knowledge about UX/UI Design in a complex mobility context. I had the priviledge to lead mulitple project teams full of talented designers, refining my codex of successful collaboration.

In my few years as a freelance Designer, I was able to deepen my knowledge about full-stack design processes, creating products for good interaction and user test prototyping, also in an industrial context thanks to my collegue Xiaojia Yao.

While designing interactive product interfaces, coding on Arduinos and studying books from Donald Norman during my university time, I had the honor to learn about the professional application of these skills and much more from the fantastic team of Frankfurt's reknown agency MESO.

After work you can find me renovating vintage drums (and hopefully playing them), improving my dumpling recipe and outdoor explorations.